SEO is hard, but it’s not impossible.
In this guide, we’ll detail the key components you need to have in your SEO strategy going forward. The foundations of this strategy are built around 3 core pillars.
We’ll go into each of those 3 pillars in more detail, so you know exactly what you need to do. If your strategy or seo package doesn’t contain these things, you’ll likely not achieve great results.
SEO can be a tremendously valuable channel for any website, whether you are marketing for a start ups, an eCommerce website or taking care of SEO for a B2B website.
So, let’s get into it…
Keyword research is really where it all begins. It’s the life and soul of a complete SEO strategy.
Whilst this task can be time consuming it can also make or break your SEO strategy. In-depth keyword research can help you identify potential quick wins and hidden gems of keywords. If you don’t want to spend a huge amount of time doing this there are ways to speed this process up.
For example, you could use Python & Google Sheets to scale your keyword research. This will save you quite a bit of time and get you all the data you need. Once you have all your keywords, it will be important to classify them, so they align with the buyers’ journey.
You’ll also need to investigate search intent to ensure you have the right top of content that has a chance of ranking.
You’ll want to have a mix of competitive high-volume keywords and low volume long tail keywords.
There are many ways you can carry out keyword research effectively.
One quick and easy way to do this using a Chrome Browser Extension called Keywords Everywhere. Once this is all set up you can start searching with your seed keywords and the tool will do the rest.
You’ll be able to see what other people are searching for and ‘favourite’ ones that are relevant. Then you can export these into a CSV file.
Once you have all these keywords you can go one step further and add these into a keyword tool to build them out even more.
The likes of Google Keyword Planner, Ahrefs Keyword Explorer and SEMrush Keyword Overview tool can all do this for you.
Once you have all your keywords identified, the next important step is to review the current SERP. You need to do this so you can see what type of content Google has identified as serving searcher intent.
Going back to our coffee example you can see the type of content that is ranking the most is reviews of coffee machines.
So, in this instance, it would be best to create a listicle type article along the lines of “The Best Coffee Machines In 2021 [Complete Review]”
You’ll need to do this for each keyword, or keyword group, that you have identified. This is time consuming, but if you don’t do it you may create the wrong type of content and have no chance at ranking.
This is where your keyword research and classification will become invaluable. Next step is to plan out your content marketing strategy.
As part of any winning SEO strategy you’re going to need a resource centre. Or at least a blog.
Either of these two will allow you to open your keyword footprint and go after pretty much any keyword you choose.
A blog will be found on any website in any niche. From eCommerce websites to B2B websites, and even small businesses working on their SEO.
Depending on what industry you’re in your content strategy can also be more than just blogs. For example, you can create: