How to get Backlinks to your site? Backlinks in simple words are inbound links to your site. In other words, other websites linking to the content on your site. The links could be that of a post, image, infographics, video, and so on. They play an important role to improve SEO, a term every blogger should be familiar with and cannot afford to ignore.
A metric called “PageRank” is used by search engines to rank your page based on the backlinks. Backlinks help search engines know that the linked site is reputable, noteworthy, has great content that is worth sharing, because of the number of links. The backlinks tell the search engine “This is good stuff and I endorse it “.This helps the page or post to boost and rank higher in the SERPs and naturally helps in the growth of organic traffic.
The higher the number of backlinks, and the quality of each, the higher will be the ranking. So it is not just about the number of links. These links need to be coming from good quality sites as well. The links from a blog of a known friend may not be as powerful as the one that comes from Business Insider or Fox News obviously, but they need to be related content as well.
It is okay to have links from sites that are related to the topic being written which makes sense, supplements with extra information so it looks natural. Getting a link from a totally unrelated site, will not help. Beware of getting links from spammy sites, in fact, they can negatively affect your ranking. Not all links are equal, do not think adding your link in the comments section of a reputed site can rank you higher. It has to be natural and linked and created by the site owner. One of the factors that are used is to ensure that links are of high quality is to link to a site that has a higher domain authority or DA. This metric was developed by Moz and it predicts how well a site ranks. The higher the DA of the site that you link from, the better it is for your site.
In the posts I wrote so far, I have used internal and external links following the Yoast SEO plugin suggestions. I also have a couple of backlinks from some of my posts. Lately, I have started to explore further as I realized the importance of backlinks for SEO. It is especially important as this helps to grow your traffic organically when you get ranked higher by search engines. Like they say your content may be good, but if it is not seen by a wider audience, your effort may be wasted. Let us look at some of the ways to obtain backlinks listed below:
First and foremost, research your topic from all sources and create top-class and quality content. This will make it easier for sites to link to your post. If applicable create infographics, quality images, content that is original and well explained that naturally warrants sharing. Creating quality content helps in natural backlink creation as the content is so extraordinarily good that folks are eager to link to it.
When you create content, refer to links that point to reputable sites in your post. It could perhaps be something that enhances the information you are writing about. If possible approach them and mention that you find their content extremely useful and that you have linked or would like to link to their content. This is a great opportunity to build relationships with the blog owners as well. They may even return the favor by linking back or promote your content if they find it good.