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The times when Instagram was a easy picture and video sharing social media app are far behind us. Immediately, it’s one of many fastest-growing social media networks with essentially the most engaged viewers, and the platform has over 1 billion monthly active users. What’s extra, 90% of those customers comply with no less than one enterprise in-app, so it’s no surprise that Instagram has grow to be one of the vital efficient social media networks for marketing.

Having an Instagram presence isn’t non-compulsory for companies and 25 million companies and a pair of million advertisers use the platform to attain their audience, promote their merchandise, and enhance gross sales. Nevertheless, this additionally implies that the competitors is excessive, so manufacturers have to be artistic to stand out from the gang.

Contemplating an 80% increase in time spent watching videos on Instagram, sharing Instagram video posts is an effective way to seize the eye of your viewers and ship your model message.

Why Publish Instagram Video Posts?

It’s no secret that photographs are quite a bit simpler to create and share, however publishing engaging videos can convey your corporation to the subsequent stage. Listed here are the highest three the explanation why publishing Instagram video posts is a good thought, in accordance to the latest research:

It doesn’t matter what your corporation area of interest is, utilizing video posts in your Instagram advertising technique is an effective way to set up a connection with your audience and ship your model message. Listed here are eight Instagram video put up concepts that work effectively for any enterprise.

1. Behind-the-Scenes Content material

Within the period of sponsored posts and paid advertisements, fashionable prospects search out genuine content material that doesn’t sound too salesy. Imagine it or not, folks concentrate to behind-the-scenes (BTS) content material because it helps to get nearer to your audience.

Whether or not you’re a B2C or B2B firm, taking your customers behind the scenes is an effective way to put a human face in your model and improve model loyalty and belief.

It’s in human nature to be interested by issues round us, so prospects love behind-the-scenes content material, and listed below are a number of concepts on what behind-the-scenes content material you may make:

2. New Product Announcement

Having a superb product is nice, however you want to launch new merchandise from time to time so as to preserve your viewers . In case you’ve developed and launched a brand new product, it’s wonderful however this implies nothing except you will have a military of followers who’re concerned with giving it a attempt. Thus, you want to announce your new product and create eCommerce videos that showcase your new gadgets from all sides is a good thought.

Immediately, increasingly more manufacturers create movies to present new merchandise in motion because it helps potential prospects perceive extra about your merchandise.

3. How-to Movies

It’s no secret that prospects don’t purchase merchandise; they purchase options. Thus, folks need to ensure your product may also help them clear up their issues earlier than shopping for it.

In order for you to appeal to extra prospects and make them need to attempt your services or products, create and publish how-to movies, often known as explainer movies, to assist folks perceive your product higher.

Publishing this kind of movies helps to persuade your potential prospects to take a look at your services or products and subsequently flip your followers into patrons. Thus, it’s value investing money and time into how-to movies, it doesn’t matter what product you promote.

4. Video Tutorials

Who else desires to boost Instagram engagement? Video tutorials are right here to aid you. With the popularity of eLearning, it’s no surprise that fashionable persons are on the lookout for step-by-step tutorials that may train them one thing invaluable. Not solely do video tutorials preserve your viewers engaged, however additionally they assist to show your area of interest experience.

If you share your experience with prospects, you improve model belief and make folks take into account your model as an choice when it comes to making buy selections. There are a lot of methods for companies of all styles and sizes to create video tutorials. Even in the event you run an area enterprise like 5 Elephant espresso store, you possibly can train your following on how to make espresso at house.

In case you consider that 60 second-limit isn’t sufficient for you to train your prospects, you possibly can create a sequence of instructional video posts or make one long-form video on your IGTV channel that will even seem on the primary feed.

5. Q&A Collection

Irrespective of how good your product is, your potential shoppers all the time have questions on it as they need to guarantee they make the fitting buy resolution. In order for you to seize the eye of your followers and switch them into prospects, it’s a good suggestion to set up a sequence of Q&A movies the place your crew members can reply the most well-liked questions on your model and product.

Not solely do prospects need to be taught extra about your organization earlier than selecting you, however additionally they need to perceive whether or not your product can meet their wants and needs. Thus, the Q&A sequence assist to obtain enterprise targets.

And if you’d like to perceive what questions your potential prospects have, you possibly can publish Instagram Tales ballot stickers, ask questions in posts, or ship buyer satisfaction surveys. As soon as you realize what questions trouble your prospects, you possibly can reply them and subsequently improve model loyalty and switch your followers into prospects.

6. Person-Generated Content material

With 3.5 billion smartphone users, virtually each buyer can create content material even with out realizing it. Trendy prospects search out suggestions from their family and friends, so user-generated content material has grow to be a sort of social proof that helps potential prospects perceive that the featured product is beneficial.

In case your prospects take photographs of your product, that’s nice. This implies they’re glad with the standard of your merchandise and so they need to unfold the phrase about your organization. What’s extra, this implies these prospects could be open to creating movies with your product.

When you get a model point out, attain out to the shopper with a query to go the additional mile to create user-generated content material movies on your model. Clearly, it’s an amazing thought to encourage your prospects with particular provides, reductions, or present playing cards in change for his or her movies.

7. Influencer Endorsement

In case you don’t get user-generated content material out of your prospects, you may make essentially the most out of Instagram influencer marketing and invite area of interest opinion leaders to create movies on your model. 

Since influencers are available in all sizes and shapes, it’s straightforward for any enterprise to discover a related opinion chief who matches their model values and views and safe a collaboration alternative with this individual.

In case you’re an enormous model, you possibly can afford to work with celebrities. However in the event you’re a small enterprise, you possibly can crew up with nano-influencers who don’t cost a lot for endorsements. In truth, most of them are completely satisfied to work with manufacturers in change for model freebies or mentions.

Need to know the perfect half? Instagram influencers want to create and publish content material, so they’re extra doubtless to publish these movies on their profiles which implies you possibly can promote your merchandise amongst their followers.

8. Buyer Critiques

With quite a few related merchandise in the marketplace, you want to show why folks ought to select your organization over your rivals. The easiest way to do it’s to put up constructive buyer opinions that ease the anxious minds of potential prospects. Why? These movies assist to construct belief and improve customer loyalty which implies your followers are extra doubtless to grow to be your prospects.

In order for you to get extra buyer opinions, pay shut consideration to buyer expertise. As laid out in one analysis by GetVoIP, constructive buyer expertise encourages word-of-mouth as when prospects are glad, 77% of them would suggest an organization to a pal after 72% will share a constructive expertise with a model with greater than six folks.

This implies you possibly can invite your completely satisfied shoppers to share their buyer expertise with different people who find themselves doubting whether or not your services or products is value giving a attempt.

Instagram has gained in recognition over the previous couple of years. Individuals use this platform to get in contact with manufacturers, uncover new merchandise, and even make purchases. For manufacturers, this implies a possibility to obtain enterprise targets in the event that they understand how to hook their audience’s consideration.

Instagram video content material is without doubt one of the only methods to seize consideration and ship your model message. Thus, in the event you use Instagram for enterprise promotion and also you need to preserve your following engaged, select from the number of Instagram video put up concepts and convey your corporation to the subsequent stage.

Featured picture supply: Freepik