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Tips to Promote Any Business with Instagram Video Posts


The times when Instagram was a easy picture and video sharing social media app are far behind us. Immediately, it’s one of many fastest-growing social media networks with essentially the most engaged viewers, and the platform has over 1 billion monthly active users. What’s extra, 90% of those customers comply with no less than one enterprise in-app, so it’s no surprise that Instagram has grow to be one of the vital efficient social media networks for marketing.

Having an Instagram presence isn’t non-compulsory for companies and 25 million companies and a pair of million advertisers use the platform to attain their audience, promote their merchandise, and enhance gross sales. Nevertheless, this additionally implies that the competitors is excessive, so manufacturers have to be artistic to stand out from the gang.

Contemplating an 80% increase in time spent watching videos on Instagram, sharing Instagram video posts is an effective way to seize the eye of your viewers and ship your model message.

Why Publish Instagram Video Posts?

It’s no secret that photographs are quite a bit simpler to create and share, however publishing engaging videos can convey your corporation to the subsequent stage. Listed here are the highest three the explanation why publishing Instagram video posts is a good thought, in accordance to the latest research:

It doesn’t matter what your corporation area of interest is, utilizing video posts in your Instagram advertising technique is an effective way to set up a connection with your audience and ship your model message. Listed here are eight Instagram video put up concepts that work effectively for any enterprise.

1. Behind-the-Scenes Content material

Within the period of sponsored posts and paid advertisements, fashionable prospects search out genuine content material that doesn’t sound too salesy. Imagine it or not, folks concentrate to behind-the-scenes (BTS) content material because it helps to get nearer to your audience.

Whether or not you’re a B2C or B2B firm, taking your customers behind the scenes is an effective way to put a human face in your model and improve model loyalty and belief.


Intel - Mother, chef, teacher video
Intel – Mom, chef, trainer video – Instagram

It’s in human nature to be interested by issues round us, so prospects love behind-the-scenes content material, and listed below are a number of concepts on what behind-the-scenes content material you may make:

2. New Product Announcement

Having a superb product is nice, however you want to launch new merchandise from time to time so as to preserve your viewers . In case you’ve developed and launched a brand new product, it’s wonderful however this implies nothing except you will have a military of followers who’re concerned with giving it a attempt. Thus, you want to announce your new product and create eCommerce videos that showcase your new gadgets from all sides is a good thought.

Immediately, increasingly more manufacturers create movies to present new merchandise in motion because it helps potential prospects perceive extra about your merchandise.

levis - Let's play instagram video
levis – Let’s play instagram video – Instagram

3. How-to Movies

It’s no secret that prospects don’t purchase merchandise; they purchase options. Thus, folks need to ensure your product may also help them clear up their issues earlier than shopping for it.

In order for you to appeal to extra prospects and make them need to attempt your services or products, create and publish how-to movies, often known as explainer movies, to assist folks perceive your product higher.


Tailwindapp - How-to videos in instagram
Tailwindapp – How-to movies in instagram

Publishing this kind of movies helps to persuade your potential prospects to take a look at your services or products and subsequently flip your followers into patrons. Thus, it’s value investing money and time into how-to movies, it doesn’t matter what product you promote.