The Complete Guide to Social Media Video Specs in 2020
Struggling to carry on prime of all of the modifications to social media video specs?
Video is more and more essential to a profitable social media marketing strategy. In accordance to a current survey, practically half of all digital advert {dollars} are spent on video.
However as platforms launch new video advert codecs and replace previous ones, it may be onerous to sustain. Tailoring your video to every platform’s specs and ensuring that your content material is trying its greatest could be a actual problem.
However not should you use our information to social media video specs.
Learn on to discover probably the most up-to-date video specs for every of the preferred social platforms.
Bonus: Get the step-by-step social media technique information with professional recommendations on how to develop your social media presence.
Bonus: Get the step-by-step social media technique information with professional recommendations on how to develop your social media presence.
Fb video specs
Optimizing video content material for Fb is difficult, primarily due to the various other ways it delivers video to its customers.
Once you purchase a video advert on Fb at the moment, it might seem in dozens of various codecs (in somebody’s cell information feed, in the sidebar on the desktop model of Fb, and even in somebody’s inbox on Fb Messenger). It pays to grow to be conversant in the kinds of
Fb video and to discover a supply format that matches your marketing campaign objectives.
Common Fb feed video:
Really helpful dimension: Add the highest-resolution video out there that meets file dimension and ratio limits.
Minimal width: 120 pixels
Supported side ratios: 16:9 (horizontal) to 9:16 (full portrait)
Suggestions: For greatest outcomes, Fb recommends importing movies in .MP4 and .MOV format (see a full record of supported file codecs here), with H.264 compression, sq. pixels, mounted body fee, progressive scan, and stereo AAC audio compression at 128kbps+. Movies will be up to 240 minutes lengthy, up to 4GB massive, and have a most body fee of 30fps.
Most dimension: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)
Supported side ratios: 1:1 or 2:1
Really helpful specs: .MP4 or .MOV format, up to 10GB, up to 30 min, beneficial body fee 30fps. Longer durations and bigger file sizes might expertise longer processing occasions.
Suggestions: If the digital camera you recorded your video on routinely consists of 360 video metadata with the video file, you possibly can upload the video such as you would some other video. If it doesn’t, click on on the ‘Superior’ tab when importing to convey up Fb’s ‘360 controls’ tab, which can allow you to convert unformatted footage right into a 360 video.
Fb in-stream video advertisements:
Really helpful dimension: 16:9 ratio beneficial. Add the highest-resolution video that meets file dimension and ratio limits.
Really helpful specs: .MP4 or .MOV format, most file dimension 4GB, most size 15 seconds, most body fee 30fps
Suggestions: For in-stream advertisements, Fb recommends importing the “highest resolution source video available without letter or pillar boxing.” Fb gives an exhaustive list of side ratios and options out there for every advert kind.
Fb Messenger video advertisements:
Really helpful dimension: Add the highest-resolution video out there that meets file dimension and ratio limits.
Minimal dimension: 500 pixels extensive
Supported side ratios: 16:9 to 1.91:1
Suggestions: Movies will be up to 15 seconds lengthy, up to 4GB massive, and have a most body fee of 30fps.
Fb carousel video advertisements:
Really helpful dimension: A minimum of 1080 by 1080 pixels (1:1 side ratio)
Minimal dimension: none listed
Really helpful specs: .MP4 or .MOV format, most size 240 minutes, most body fee 30fps, most file dimension 4GB
Suggestions: Carousels allow you to showcase up to 10 photographs or movies in one advert, with out having the person navigate to a brand new web page. For greatest outcomes, use a pixel sq. (1:1) video. Embrace not more than 20% textual content in photographs, in any other case you could expertise decreased supply.
Fb Assortment cowl video:
Really helpful dimension: 1200 by 675 pixels
Supported side ratios: 1:1 or 16:9
Minimal dimension: none listed
Really helpful specs: .MP4 or .MOV format, most file dimension 4GB, most body fee 30fps, no most size listed
Suggestions: Collections make it simpler for customers to browse and buy merchandise immediately in the Fb feed. You may select to have your video autoplay when a person scrolls over your assortment, and clicking the video will open Canvas, a full-screen expertise designed to drive visitors immediately to your product pages.
Fb On the spot Expertise (IX) video:
Really helpful dimension: 1200 by 628 pixels
Minimal dimension, panorama video: 720 by 379 pixels (1.9:1 side ratio)
Minimal dimension, sq. video: 720 by 720 pixels (1:1 side ratio)
Really helpful specs: .MP4 or .MOV format, most file dimension 4GB, most size 120 seconds, most body fee 30fps
Suggestions: Related to Fb’s instantaneous articles, clicking on an IXad instantly triggers a full-screen expertise, to which you’ll be able to add buttons, carousels, pictures, textual content and video. Video and audio will routinely play once you scroll previous it.
Fb slideshow advertisements:
Really helpful dimension: Minimal 1280 by 720 pixels.
Suggestions: Designed for audiences with slower web entry, slideshow advertisements allow you to remodel a sequence of 3-10 photographs and a sound file (supported codecs: WAV, MP3, M4A, FLAC and OGG) right into a video advert. For greatest outcomes, Fb suggests utilizing the very best high quality photographs potential, all the identical dimensions (ideally 1280 x 720 pixels or a picture ratio of 16:9, 1:1 or 2:3). In the event you use totally different sizes, the slideshow will likely be cropped to be sq..
Instagram video specs
Instagram helps three sorts of video: sq. (1:1), vertical (9:16 or 4:5) and horizontal (16:9).
In the event you’re unsure which manner to go, you’re in all probability higher off selecting the sq. format, which is turning into increasingly popular with entrepreneurs. Sq. movies are extra appropriate for viewing on each desktop and cell, they take up extra room in person’s feeds than horizontal movies, however don’t crowd your complete display like vertical movies do.
Instagram in-feed video:
Really helpful dimension: Add the very best decision video out there that meets file dimension and ratio limits.
Minimal width: 500 pixels.
Really helpful specs: .MP4 or .MOV format, most file dimension 30MB, most size 120 seconds, most body fee 30fps
Suggestions: Instagram has the identical recommendations for video as Fb—add the very best decision video potential that matches file dimension and ratio limits, H.264 compression, sq. pixels, mounted body fee, progressive scan, and stereo AAC audio compression at 128kbps+.
Instagram in-feed video advertisements:
Identical as above.
Instagram carousel video advertisements:
Really helpful dimension: A minimum of 1080 by 1080 pixels
Minimal dimension: 600 by 600 pixels
Really helpful specs: .MP4 or .MOV format, most size 60 seconds, most dimension 4GB, most body fee 30fps
Suggestions: Like Fb carousels, Instagram carousels allow you to showcase between two and 10 photographs or movies in one side-scrolling advert.
Instagram Tales video advertisements:
Really helpful dimension: Add the highest-resolution video out there that meets file dimension and ratio limits.
Minimal dimension: 500 by 889 pixels
Supported side ratios: 16:9 to 4:5 and 9:16
Really helpful specs: .MP4 or .MOV format, most size 120 seconds, most file dimension 30MB
Suggestions: These movies seem between Instagram person tales for up to two minutes (or till dismissed) and take up the entire display. As a result of tales are tailor-made to the dimensions of the system, precise dimensions are onerous to predict. Add the very best decision video potential, and contemplate leaving the highest and backside 14% (roughly 250 pixels) empty of any essential info, in order that it isn’t obscured by the profile icon or name to motion.
Twitter is optimized to deal with video captured on cell units. In the event you’re importing video that was recorded a distinct manner, ensure to seek the advice of Twitter’s detailed guidelines for importing video at every bitrate.
For greatest outcomes, add the very best decision video you possibly can underneath the file dimension restrict (1GB).
Bonus: Get the step-by-step social media technique information with professional recommendations on how to develop your social media presence.
Twitter movies:
Really helpful dimension: 1:1 ratio (1200 x 1200 pixels) is beneficial.
Minimal width: 600 pixels for sq. video, 640 pixels for different ratios.
Supported side ratios: between 1:1 and a pair of:1, but when the peak exceeds the width, the video will likely be cropped to 1:1 in the feed.
Really helpful specs: .MP4 for internet, .MOV format for cell, most size 140 seconds, most file dimension 1GB, body fee 29.97 or 30 fps, should use progressive scan, will need to have 1:1 pixel ratio, audio ought to be mono or stereo, not 5.1 or better
Snapchat single video advertisements:
Really helpful dimension: 1080 by 1920 pixels (9:16 side ratio)
Really helpful specs: .MP4 or MOV, H.264 encoded, between Three and 180 seconds lengthy, most file dimension 1GB
Audio specs: 2 channels, PCM or AAC codec, 192 minimal kbps, 16 or 24 bit solely, 48 KHz pattern fee
Suggestions: These advertisements seem in discovery, in reside tales or after a person’s personal story, and might hyperlink to an app set up web page, article or long-form video. Be certain that to keep away from putting logos or some other essential components in the highest and backside 15% of the video, to stop them from getting lower off.
Snapchat additionally restricts movies with letterboxing, and textual content/graphics that encourage the person to “swipe up” (click on right here for an entire record of restrictions on video).
Snapchat long-form video advertisements:
Really helpful dimension: 1080 by 1920 pixels
Supported side ratios: 9:16 or 16:9
Really helpful specs: .MP4 or MOV, minimal 15 seconds lengthy (no most size), most file dimension 1GB
Audio specs: 2 channels, PCM or AAC codec, 192 minimal kbps, 16 or 24 bit solely, 48 KHz pattern fee
Suggestions: Longform movies must comprise “live and/or motion graphic video” (no “silent or still videos”). Though horizontal movies are permitted, Snapchat strongly suggests utilizing vertical movies solely.
Snapchat sponsored geofilter:
Really helpful dimension: 1080 by 2340 pixel picture
Format: .PNG with clear background, most 300kb
YouTube video participant specs:
Really helpful sizes: Minimal of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is beneficial.
Minimal dimension: 426 by 240 pixels
Most dimension: 3840 by 2160 pixels
Supported side ratios: 16:9 and 4:3
Really helpful specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, most file dimension 128GB, most 12 hours lengthy
Suggestions: YouTube encourages its customers to add movies which might be “as close to the original, high quality source format as possible.” Movies ought to be uploaded in their native side ratios, and will by no means embrace letterboxing or pillarboxing bars, since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”
YouTube gives a full list of recommended bitrates for YouTube uploads right here, and a full record of supported file codecs here.
Youtube video advertisements:
Skippable video advertisements: most size of 12 hours, skippable after 5 seconds
Unskippable video advertisements: max size of 15 or 20 seconds (relying on area)
Bumper video advertisements: most size of 6 seconds
Linkedin shared movies:
Most dimension: 1920 x 1920 (sq.), 1920 x 1080 (panorama), 1080 x 1920 (vertical)
Minimal dimension: 360 x 360 (sq.), 640 x 360 (panorama), 360 x 640 (vertical)
Supported side ratios: 16:9, 1:1, and 9:16
Really helpful specs: .MP4, most file dimension 200MB, most 30 minutes lengthy, beneficial body fee 30fps
Minimal dimension: 240 pixels extensive
Supported side ratios: Between 1:2 and 1.91:1.
Really helpful side ratios: 1:1 (sq.), 2:Three or 9:16 (vertical at customary width), 16:9 (most width).
Really helpful specs: .MP4, M4V, or .MOV, most file dimension 2GB, most size 15 minutes, most body fee 25fps
Suggestions: Promoted videos will autoplay with out sound on loop in the Pinterest feed when they’re 50% in view. Tapping the video will trigger a bigger model to play with sound (no looping).
Movies are at present solely out there for cell units.
Extra recommendation about social movies
Put these up-to-date social video specs to use with Hootsuite. Simply add, schedule, and promote your movies throughout a number of social networks from one dashboard. Strive it free at the moment.