Creating Social Videos That Grow Strong Connections : Social Media Examiner

Questioning use video to construct stronger connections together with your prospects and prospects? Searching for a course of to comply with to your subsequent video?

To discover create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

Matt is a former journalist turned video advertising and marketing knowledgeable and founding father of Guide Social, a video advertising and marketing company that helps companies get mass consideration. He hosts The Video Advertising Podcast and is creator of the e book, Producing Empathy.

Matt shares his HERO course of for creating empathy-driven video and explains how any enterprise can use storytelling to create advertising and marketing movies folks will share.

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Constructing Strong Connections With Video

A pure storyteller, Matt spent most of his 20s as a theater director in New York Metropolis earlier than incomes a graduate diploma in journalism at Syracuse College’s Newhouse College of Public Communications. Matt then spent a number of years producing TV information earlier than turning into a digital video producer at Enterprise Insider. He later constructed New York Journal‘s digital video program from the bottom up, which integrated their different manufacturers together with Vulture and The Reduce.

Subsequent, Matt went on to construct three new way of life channels for NowThis, the highest international video information writer on Fb. After racking up billions of video views for NowThis Sports activities, NowThis Cash, and NowThis Meals, he left to start out his personal agency, Information Social.

Information Social is a video advertising and marketing firm that creates each emotionally pushed testimonial content material and large, branded content material campaigns for firms and private manufacturers. Information Social’s movies are constructed round empathy-driven storytelling as a result of empathy is what makes content material go viral.

Matt goals to convey the human connection again to the world of social media advertising and marketing. Firstly, there was a gold rush in digital advertising and marketing, with everyone flocking to the following funnel, and the non-public nature of social media received misplaced someplace. Matt seems like video is the conduit to convey these connections again as a result of video is such an extremely private solution to construct a relationship with an viewers.

Should you’re a private model, video offers you the expertise of actually placing your self in entrance of somebody, head to head, actually only a few ft away. That’s a robust connector. Nice social media video can be about giving worth to folks in the best way they wish to eat it, and really caring about what they need, want, and might use. It’s identical to human-to-human relationships. Video feels extra private than different kinds of content material.

You’ll be able to construct a deeper relationship with any person utilizing video than you typically can with a weblog or with some other platform on-line. This makes video the right medium to convey that empathy again and present that we’re all people and might establish with one another’s feelings if we’re courageous sufficient to actually put ourselves on the market.

It’s why Matt’s e book is named Producing Empathy: Folks share and have interaction with content material based mostly on emotional identification or empathy. Being susceptible, clear, and beneficial is the whole recreation. Should you can power your self to someway break down your individual partitions, you’ll become known, cherished, and trusted. That is the place we’re making an attempt to go, particularly in social media advertising and marketing. That’s the place video is available in. Being you is extra {powerful} than being well-known.