Category Archives for digital marketing

29Mar
By digital marketing

How to Run a Successful Virtual Event [+ Examples]

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague’s blog post via Google Doc. Your colleague is working from home today, so you…
Continue
29Mar
By digital marketing

The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured…
Continue
29Mar
By digital marketing

Using Emojis in Social Media Marketing [Infographic] | Social Media Today

Emojis have become a common element in modern communication, with research showing that some 92% of people have used, and/or regularly use, emojis in their messaging. But should you use emojis in your brand messaging?…
Continue
29Mar
By digital marketing

How Employees Can Improve Organic Reach and Engagement : Social Media Examiner

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve…
Continue
29Mar
By digital marketing

How to Persuade: The Science Marketers Need to Know : Social Media Examiner

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on…
Continue