Monday, 28th September, Mastercard hosted its very first SME Masterclass hosted by Nancie Mwai, Mandi Sarro, and Sharon Mundia. The three women who are some of Kenya’s most successful influencers opened up about their brands…

Technology is not only constantly changing and evolving, but so too is the way customers and consumers respond to it. As a result, the strategies of digital marketers must continually adapt. We have seen this…

Social media platforms provide a fantastic opportunity to reach a broad audience and to boost brand visibility. However, without actually knowing your target audience, you can never be sure the campaign will reach the most…

America is currently in the midst of a recession since the corona-virus outbreak in early February. With extended quarantine forcing consumers to stay home, small business owners are seeking solutions to help them thrive during…

Every company, big or small, has a business account on Facebook at least. If it is a digitally advanced company, it might even have a Twitter handle and LinkedIn profile. Nowadays, it has become absolutely…

Effective digital and social content can help to establish you as an authority in your field or area. Effective digital and social content can help to establish you as an authority in your field or…

Membership-based destination marketing organisation, Destination Gold Coast, has appointed In Marketing We Trust as its digital marketing agency. This is the latest in a new client surge for In Marketing We Trust, with Destination Gold…

With everybody hooked on social media these days, people from all walks of life are expected to browse the various social media platforms looking for Christmas bargains. Buying from social media or surfing online for…

We’ve all heard the management adage: “You can’t manage what you don’t understand.” Unfortunately, digital marketing has gotten so complex, specialized, and fast-moving that it’s harder than ever for busy CEOs and entrepreneurs to understand…

Digital marketing can benefit all businesses. As it gives access to the mass market online, it helps entrepreneurs reach the target audience at cost-effective rates. Do you want to start your digital campaign? Hire a…