Monday, 28th September, Mastercard hosted its very first SME Masterclass hosted by Nancie Mwai, Mandi Sarro, and Sharon Mundia. The three women who are some of Kenya’s most successful influencers opened up about their brands…

Technology is not only constantly changing and evolving, but so too is the way customers and consumers respond to it. As a result, the strategies of digital marketers must continually adapt. We have seen this…

Social media platforms provide a fantastic opportunity to reach a broad audience and to boost brand visibility. However, without actually knowing your target audience, you can never be sure the campaign will reach the most…

America is currently in the midst of a recession since the corona-virus outbreak in early February. With extended quarantine forcing consumers to stay home, small business owners are seeking solutions to help them thrive during…