Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent, which is four times higher than that of direct mail.
When it comes to value, hosts of studies have established that businesses earn $44 for every $1 they invest in email marketing. But even after spending heavily on email marketing, you may still fail to reap its full benefits. This is why this guide will discuss 5 tips to improve your email marketing to help you exploit its full potential.
You must keep increasing the number of subscribers that consume your content. If you fail to recruit new subscribers continuously, your current recipient may stop consuming your content or unsubscribe from your email list altogether and your campaign will promptly switch from being active to stagnant. And once your campaign becomes stagnant, you’ll see a sharp decline in your sales volume and profit margins. So it’s wise to keep on building your subscriber list.
Below are a few ways to do that:
* Add subscriber buttons on all your website’s landing pages
* All your landing pages should have pop-up or slide-in images
* Add surveys that are scheduled to appear while potential subscribers are browsing
* Use your social media platforms to promote your email newsletter
* Explain in detail the benefits visitors will reap from being part of your email list
* Incorporate a call-to-action (CTA) subscriber button somewhere within the order process
* Add some gated content on your website. That way, visitors will have to provide their contact information before they can access that content.
* If you have an eCommerce site, you can create a special offer whereby a visitor provides an email address and they get a coupon in return.
* Contribute regularly on Quora and include a link to your website in each of your posts.
* Incorporate sharing buttons into your thank you page, your lead magnets, and even your email signature so that your current subscribers can get the word out there for you.
Segmenting your subscribers involves placing your recipients into thoughtfully organized lists. Some of the parameters that you should consider when creating these lists include demographics, subscriber status, psychographics, or products purchased. Once you segment your subscribers, it’ll be easier for you to tailor your content to suit their unique needs. In turn, you’ll enjoy enhanced conversion rates.
In fact, data on Campaign Monitor shows that segmented campaigns result in a 760% increase in revenue.
Segmenting your subscribers enables you to send the appropriate amount of email. This helps you keep your email-averse subscribers from unsubscribing early while engaging your loyal subscribers adequately. Segmentation also allows you to improve your sending frequency.
Identify your most engaged and dedicated subscribers and then isolate them in a section of your list. You can then keep them engaged by sending them more emails without offending other subscribers in your email list.
Although most marketers know the value of personalization, many don’t give it the seriousness it deserves. Personalized content is one of the most reliable ways to improve the effectiveness of email marketing.
Studies have shown that personalized emails provide six times greater transaction rates compared to emails that lack any personalization. Other statistics show click-through rates (CTRs) and conversion rates increase by 14 percent and 10 percent respectively when subscribers interact with personalized email content.
Personalizing email content requires more than just adding the name of the subscriber to the content. It involves tailoring the content to resonate with the recipient. For instance, you can use your customer’s previous purchases to come up with tailored content. You can also personalize location imagery.